Holopaw - Holopaw

Few record labels have the history or name-recognition as Seattles' legendary Sub Pop. Like an indie Good Housekeeping Seal Of Approval, the 'Pop's iconic logo has served as a mark of quality for almost two decades. What's interesting is the fact that the label has always been ahead of the curve as far as musical trends are concerned; they were first with grunge, and more recently, predicted the rash of emo and garage-influenced bands with early releases from The Getup Kids and The White Stripes. With the precedent of prediction set, one could be forgiven in thinking that lo-fi roots rock is poised to be the "next big thing;" Sub Pop's last few big albums have been from bands like Iron and Wine, Ugly Cassanova, and The Shins, all groups with a decidedly intimate analog bent. Add Florida's Holopaw to that list. Featuring members of the aforementioned Ugly Cassanova, their self-titled debut is filled with quiet, often-acoustic Sunday morning music. The occasional odd electronic flourish comes in to accentuate the sparse beauty, but the majority of the disc is filled with languid strums and plucked traditional instruments (mandolin, cello, etc), and a very low-key, DIY vibe permeates the album. However, this approach is perfect for lead singer/songwriter John Orth's subtly beautiful songs like "Took It For A Twinkle" and "Short Wave Hum." Only time will tell if Holopaw's back-to-basics quiet life blows up as a musical movement, but their mellow disc certainly enjoys a spot in your collection - be the first on your block, kids. [www.holopaw.net]