A New Advertising Medium
Reported by simple
To enhance the recent launch of Radiohead's Amnesiac and Dave Navarro's debut solo album, Trust No One, Capitol Records announces the launch of a wireless channel that sends voice and text messages directly to fans’ mobile phones, two-way pagers or wireless PDAs. Fans who sign up at www.upoc.com or hollywoodandvine.com receive news on both artists' new albums, plus tour dates, contests, information on television appearances, webcasts, chats, free downloads, listening parties and more. "This technology gives my fans a cool way to get info on my new album," said Navarro. "Now I can send voice messages and song clips and stay connected to my fans wherever I am."