Great Lake Swimmers, along with the likes Band of Horses or Iron & Wine, are successfully reviving a traditional folky sound made popular by Neil Young and a bunch of other bands my Dad used to listen to. It's a softer, more personal sound than the screamo and pop music the kids are hooked on, which means it automatically stands out. It's made for fans of dual male/female vocals on top of well-crafted, earthy instrumentation.